Advertising campaign

An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.

Extends: [Advertising campaigns](https://wikipedia.org.ai/Advertising campaigns), [Advertising techniques](https://wikipedia.org.ai/Advertising techniques), [Communication design](https://wikipedia.org.ai/Communication design), [Promotion and marketing communications](https://wikipedia.org.ai/Promotion and marketing communications), [Marketing techniques](https://wikipedia.org.ai/Marketing techniques)